I work in the home care industry. <– (And THAT is a loaded statement!)
Because of the rising “gray wave” aka Baby Boomers, the industry is already starting to explode. It’s just incredible! But that means I have a lot of competitors and sometimes it can be hard to earn (not sell, but “earn”) a new client. That’s the nature of the beast.
Today, however, I was just blown away by something a potential client was told by a competitor.
A message to my competitor: Don’t be a jerk and lie to get the sale. We are dealing in commodities and products, we are dealing with PEOPLE and someone’s parents! Just be honest!